Advanced Beauty News – What prompted you to play the role of OSMO’s in-house master water digger?
Christophe Laudamiel – Adding Osmo is fresh air. We are relentlessly looking for truly open and cutting-edge scientific foundations, technologies and creations, and finding them!
OSMO is an AI-driven, software-driven and art-driven perfume practice. The opportunity to integrate artistic vision with landmark technology is a blessing. As CEO Dr. Alex Wiltchko, Ph.D., which makes a big difference. Also a CEO, he has been breathing in perfume and perfume passion since he was a teenager. I’m going to say that the sense of smell is organically, internally and within Osmo and our customers, full of passion and futuristic vision. Additionally, OSMO research and development doesn’t like anti-aging creams or stylish styling (visual and touch expertise), pet food or fake burger fiber: For me, the industry has been very strange for the past decade. We engage in smell and dedicate 100% of our energy to the smell.
Second, I think it’s obvious to hold an in-house perfumer if people take perfume seriously. It is obvious to host a master at home in a stylish, architectural and exquisite restaurant. From the beginning, Osmo was obvious, and it was a blessing to me.
Advanced Beauty News – Can you explain how AI is integrated into your creative process and new molecules’ development?
Christophe Laudamiel – At OSMO, we use AI for things that humans cannot do or cannot do well. The technology screens billions of molecules to identify unique olfactory safety or environmental properties. This requires a flavoring agent, and it only takes 5 minutes to smell each molecule, and 66,000 years to smell all molecules. Even AI screening is not carried out within one day. We haven’t even sorted out the 1 billion of them yet.
Additionally, we are using AI to recommend water transferrs or other methods for robots to create similar odors to optimize existing recipes, or to create future odor printers. This has applications in-house and on more companies or water diverters in all walks of life. As we all know, formulas still contain some fat, because it is difficult for humans to try all possibilities: talk about 1 million here, if not 1,000 additional trials, then each formula needs to be optimized theoretically before it is made.
Advanced Beauty News – Some professionals in the perfume industry have expressed doubts about Osmo’s rapid pace and its molecular safety. How do you ensure that your innovation meets the highest standards?
Christophe Laudamiel – Some of these skeptics may be the reason the industry has been at a fierce pace for the past 40 or even 400 years.
Osmo is a member of the Institute of Perfume Research (RIFM) and has investors in the pharmaceutical industry. We are well aware of the FDA and touch requirements, even if the standards are higher, above the standards required by perfume. Speed comes from high-intensity AI screening, speed comes from fruitful unfiltered collaboration between chemists, toxicologists, perfumers and… Molecular perfume test. The perfume laboratory touched the chemistry laboratory with only one glass window in the middle. There are no cars, no airplanes, and no management meetings between them. Does it exist anywhere else in the world? At OSMO, we believe in making decisions within minutes and inspiring public excitement within months, we believe in severe safety, severe chemistry and severe nose.
Last but not least, we, like many of today’s reasonable clients, accept the fact that molecules are introduced into regions by region. Even in terms of security, the world still has no science. That’s why we will happily and safely cater to one area, even if another creates some unscientific obstacles for perfumes and consumers.
Advanced Beauty News – What do you think the future of perfume is? Will AI completely change the way perfume is created and experienced?
Christophe Laudamiel – AI will certainly change the way we create. Excellent perfumers, such as excellent architects, should maintain high demand. Meanwhile, AI may check that new perfume is not a copy or a mix. AI can at least optimize formulas for objective criteria (such as molecular replacement, cost, pouring quantity, premixed alkali quantity). For example, on the latter we found a juicy island molecule (I’m biased): it replaces 5-6 molecules of its own, recreating that juicy, juicy, sunny cantaloupe charentais melon. Become our guest!
