Chloe Baffert, head of merchandise sales at Poshmark, confirmed this, noting that AgnèsB on second-hand platforms a few years ago. Cardigans’ interest is largely driven by Z Gen (there is a 34% increase in brand searches on Poshmark, which rose 34% in December 2024.)
Generation Z discovers the French contemporary brand for the first time. They are attracted to timeless works that do fit their conscious consumerist values. “Then, on the other hand, there is really a nostalgic component: growing up in the era of Redto ballet flats and Barto’s neck t-shirts, millennials continue to crave a style as relaxed as Sofia Coppola. “The brands are particularly attractive when it comes to resales, as shoppers can also find styles that are discontinued, limited edition or long-selling,” she added.
Petrarca describes the characteristics of the snap cardigan as “available work that also symbolizes something. It symbolizes some knowledge…it’s very French because it’s an effortless outfit. It’s a sweatshirt, but it has a pearl button, so it can be improved. The charm of the look of French girls is that they just throw things without thinking, their hair in a messy bread, but they look stylish.”
However, this phenomenon also occurs at a higher price. Jalil Johnson is the stylist and author of The Self-Cultural Newsletter, who has accumulated a small portion of charcoal over the years, and then he actually went to a famous Paris store. He initially introduced the luxury brand of the 1830s, which was through the scenes of deletion The September issue André Leon Talley Washington Post Fashion critic and newsletter writer Rachel Tashjian. (He was working on Sachs Fifth Avenue and was able to use his staff discounts.) “I still have them – red suede,” he said.
Most of Johnson’s acquisitions emerge through the second-hand market: shirts in thrift stores, and real scarves. Last September, when he learned that Charvet was the first time ever to Paris, Charvet was the necessary stay. “I even booked Airbnb just two minutes away so I could get very close,” he said. Public relations staffer Gabby Katz connected him with her sales assistant, who is also a model for Paloma Elsesser. “I met Paloma and I shopped with her and it was really fun.”
