This cool back-to-school air was clear Wednesday night, when – before New Yorkers skipped a long weekend, they gathered in Manhattan’s meat packing area for a barrier party. Once known for nightclubs and (as the name suggests) wholesale meat processing and packaging, it is now a retail hotbed anchored by the DVF boutique – a pioneer in the neighborhood, after all, a century-old showroom.
Here, screen fixture Austin Butler is the new face of the Breitling campaign touting the highest time B31 timepiece, as a crowd of fans awaiting him to appear. Outside, in the backsplash setup, with a crafty inflatable helmet and a turf soccer field, a final area cocktail bar with a century-old yellow, a stylish suit mixed with football fanatics – the latter seems to be most excited about the Watchmaker’s NFL capsule collection and many real players on hand. Among them: Eli Manning fights side by side with fans at the glittering Vince Lombardi Trophy, which requires their own safety details.
“It’s really a party for the entire Breitling family,” the brand’s U.S. president Thierry Prissert explained to Vogue. “We rarely take over the entire city like this, but the fact that we were the first official timepiece partner in the NFL, and we’re hosting our global ambassador Austin, where we can certainly have partying at this level.”
In due course, Butler hyped up, joining NFL Commissioner Roger Goodell for a moment, putting hundreds of unsuspecting commuters on their track: the outrageous performance of the Dallas Cowboys cheerleader. Netflix documentary after new discovery star outside the football arena Lover in Americathe squad rushed into the stage of their live uniforms, set their signature routines to AC/DC’s “thunderstruck” and swelling traffic around the celebrations, they ended the night with a perfect execution kick line; their white cowboy boots flew high.
Taylor Joe