Since then, Jade has been following up with more infectious singles like the Club’s “Fufn (Fuck You Now)” and “Fantasy” and “Fantasy” which is a disco hit that makes you want to be for Studio 54 (a fascinating video directed by David Lachapelle). In the ocean of rising pop girls (Sabrina! Chappell!) and enduring pop singers (Gaga! beyoncé!), Jade exists somewhere in between and takes advantage of the space to get home.
So, how does Jade describe her voice now? “It’s messy, Frankenstein pop. It’s dramatic, big and noisy – it’s me.”
Here, Jade discusses turning sadness and stress into Bops, escaping the grip of the girl group style and ultimately feeling reborn.
Fashion: When did you start your idea of this album?
Jade: When I first released this album, I was a little bit tough, so I had to take a minute to be like Wow. In Lorde’s words, “What is that?” I had to understand what the last decade of my life was and learn how to exist outside of the group. I spent a minute – traveling, meeting friends and family. But then I started to go back and forth to Los Angeles and wrote with different writers and producers like Mnek. It’s all about trying and trying to build your own voice. Once I start doing this, I get very excited. It took about three years and I was glad I waited because I made better music.
Do you remember what was the first song you wrote?
One of the first songs I wrote was “Self-saboteur,” which is quite different from what it sounds now. It has more flavor and produces very low. I wrote, when I first met my partner Jordan [Stephens]. Around that time, I just started writing more solo songs. I have a history of running away when things get good or are a little scared of love. I think it is a related concept, fighting the disruptors within us.