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As beauty brands face growing pressure to back up their claims with solid evidence, MakeUp in New York is making science and market intelligence the focus of its 2026 edition on September 16-17 at the Javits Center. The show is expected to welcome around 4,800 industry professionals and will bring together more than 160 exhibitors across formulation, contract manufacturing, packaging, and ingredients. A major draw will be the Beauty Talks program, featuring 14 expert-led sessions on the...

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Original publication details

Publication
Premium Beauty News
Originally published
September 7, 2026
Original title
MakeUp in NewYork 2026 puts proof and trends center stage
Author
Premium Beauty News (Photo: MakeUp in New York)

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