ASIA BEAUTYBeauty Tech & Innovation
Estée Lauder appoints ex-L'Oréal Gaétane Baudry to lead Bobbi Brown
The Estée Lauder Companies has appointed Gaétane Baudry as Senior Vice President / Global General Manager, Bobbi Brown, effective October 8, 2026. Based in New York, she will report to Lisa Sequino, Global President, Makeup Brands. In this role, Gaétane will lead Bobbi Brown's global strategy and evolution, with the aim to accelerate the brand's innovation and creativity and deepen consumer engagement around the world. “Gaétane is an inspiring and highly collaborative leader who brings...










