ASIA BEAUTYBrands, People & M&A
South Korea launches 'K-brand' scheme to fight counterfeits
South Korea's president said on Wednesday, October 7, the country is taking steps to protect its booming cultural cache, launching a new "K-brand" authentication system that will let consumers know if goods they are purchasing are the real deal. Led by K-pop acts such as BTS, hit Netflix series "Squid Game" and "KPop Demon Hunters", the so-called "Hallyu", or Korean cultural wave, saw content exports hit a record USD 14.9 billion last year, surpassing overseas sales of computers and home...










