FROM THE SOURCE Asia Beauty selected this report from Premium Beauty News for its relevance to the global beauty community.
South Korea's president said on Wednesday, October 7, the country is taking steps to protect its booming cultural cache, launching a new "K-brand" authentication system that will let consumers know if goods they are purchasing are the real deal. Led by K-pop acts such as BTS, hit Netflix series "Squid Game" and "KPop Demon Hunters", the so-called "Hallyu", or Korean cultural wave, saw content exports hit a record USD 14.9 billion last year, surpassing overseas sales of computers and home...
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Original publication details
- Publication
- Premium Beauty News
- Originally published
- October 7, 2026
- Original title
- South Korea launches 'K-brand' scheme to fight counterfeits
- Author
- Premium Beauty News with AFP (Photo : Mirko Kuzmanovic / iStock ©)
- Source URL
- View original ↗
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