FROM THE SOURCE Asia Beauty selected this report from Cosmetics Business for its relevance to the global beauty community.

Opinion: With Sephora bringing its Sephoria experience to the UK as it ramps up its presence in the region, and Olivie Young launching its K-beauty party event in the US as it tries to crack America, consultant Hannah Belsham explores how beauty festivals have become a powerful market entry amplifier

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READ THE ORIGINAL ARTICLECosmetics Business ↗

SOURCE

Original publication details

Publication
Cosmetics Business
Originally published
July 21, 2026
Original title
Sephora to Olive Young: Beauty’s big retailers are partying their way into new markets
Author
Cosmetics Business Editors

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