ASIA BEAUTYFragrance
Stetson and Scent Beauty target Gen Z with Untamed fragrance collection
Stetson and Scent Beauty (Allsaints, Dolly Parton, Kylie Minogue, Megan Moroney, Sabrina Carpenter, Stetson) are expanding their long-running fragrance partnership with Untamed, a new men's fragrance collection designed to modernize the American heritage brand's appeal and attract younger consumers. Launching on August 31, 2026, the range comprises three Eau de Parfums — Open Sky, Wild Sage and Free Rein — alongside matching body sprays. The fragrances reinterpret the American West through...





























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